Arcturus / SpeedQB

01 - Product Launch

02 — Creative process

I bridge the gap between technical specs and real gameplay. By cutting straight from the workbench to high intensity footage, the audience instantly sees how the upgrade performs under pressure.

Unboxing the killswitch trigger to building the rifle and proving its peak performance in a live match.

2K

Traffic

+34%

Impressions

+18%

Engagement

03 — Results

We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.